Brand Design Engagement Models
Brand Design Engagement Models
Brand design is a critical component of any business, and it is essential to ensure that your brand design accurately represents your company's values and messaging. Many businesses, particularly small businesses, struggle with creating a brand design that truly resonates with their target audience. This is where engagement models come in.
Engagement models are the various approaches that businesses can take to engage with a branding agency to create a brand design that truly reflects their business.
Our Engagement Models
Our engagement models include
Discovery and Strategy
In this engagement model, we work with the client to understand their business, target audience, and competition. We use this information to develop a brand strategy that accurately reflects the client's values and messaging.
Brand Guidelines
In the brand guidelines engagement model, we create a set of guidelines for businesses to use when creating marketing materials. This includes guidelines for typography, color palette, imagery, and other design elements.
Ongoing Design support
In the ongoing design support engagement model, we work with businesses on an ongoing basis to create marketing materials, social media graphics, email templates, and other design needs.
Design and Development
In the design and development engagement model, we work with the client to create a brand design that accurately reflects their business.
Brand Refresh
In the brand refresh engagement model, we work with businesses that have an existing brand design but want to update it to better reflect their current business goals and values.
Engagement Models
There are several engagement models for brand design, including:
Project-based model
The project-based model is similar to the traditional model, but it is used for smaller branding projects, such as designing a logo or creating a brand style guide. This model is ideal for businesses that have a limited budget or specific branding needs.
Co-creation model
In the co-creation model, the branding agency and the client work together to develop the brand design. The client is involved in every stage of the process, from research to design to implementation. This model is ideal for businesses that have a clear vision of their brand design and want to work closely with a branding agency to bring that vision to life.
Traditional model
The traditional model is the most common engagement model for brand design. In this model, a branding agency is engaged to work on a project from start to finish, including research, design, and implementation. The agency is responsible for presenting various design options to the client, and the client provides feedback until a final design is approved.
Design sprint model
The design sprint model is a fast-paced engagement model that involves a short, intense design process. In this model, a branding agency works with the client to design a brand in a matter of days. This model is ideal for businesses that need a quick turnaround time for their brand design.
Retainer model
The retainer model involves the client paying a monthly fee to the branding agency for ongoing brand design services. This model is ideal for businesses that have ongoing branding needs, such as social media graphics, email templates, or other design needs.
Advantages and Disadvantages 👋
Each engagement model has its advantages and disadvantages, and it is up to the business to determine which model is best suited for their needs. Some factors to consider when choosing an engagement model include the scope of the project, the budget, the timeline, and the level of involvement the business wants to have in the design process.
At WebNX, we offer a variety of engagement models for brand design. We work closely with our clients to understand their unique needs and create a brand design that accurately reflects their business. We have experience working with businesses of all sizes, from startups to established companies, and we are committed to delivering exceptional results for our clients.
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